Tim O'Rahilly Life Coaching
Twitter Thursday

Twitter Thursday #10: Twitter Management Tools

You will not be using Twitter for long before you start to feel overwhelmed by all those tweets. There are several third-party twitter management tools out there, and I’ve had a lot of questions asked about them. So let’s take a look! Here are some of the most notable tools:

HootSuite.com: This is a great tool for managing multiple Twitter accounts as well as Facebook, LinkedIn and others. You can set up personalised columns for these feeds, and you can also compose messages before choosing which social account to post them to.

CoTweet: This comes in a standard free version and a paid premium version, and is aimed at the business market. CoTweet manages up to five Twitter accounts, allowing brand and keyword monitoring using Twitter search. There are useful workflow management capabilities for use with a group of co-users.

TweetDeck: This is your personal, real-time social media browser. It connects you with all your important contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google, Buzz and others. It’s also great for managing multiple Twitter accounts.

There are many other Twitter management tools such as EasyTweets, Seesmic, splitweet, Tweet-visor, Echophon for Firefox users and Silverbird for Chrome users. There is also MarketMeSuite, which I will return to later as it deserves special mention.

The extremely helpful Tweetdeck welcome screen.

My ‘dashboard’ of choice is TweetDeck, so that’s the one I’ll look at in more detail. It is also important to note that as of May 2011, TweetDeck has officially become part of Twitter after Twitter recognised its potential by purchasing the company.

Iain Dodsworth, a London-based programmer, set his mind to organising everything that was happening on Twitter. the result, in 2008, was TweetDeck, which comes in the form of a ‘dashboard’, allowing users to monitor in real-time what others are saying. Particularly useful for power-users, TweetDeck provides a platform from which to monitor and track all the real-time conversations that matter most to them. This makes true engagement with other Twitter users much easier.

The principle feature of TweetDeck is that the user can create groups and so extend the Twitter service. Through these groups, it is possible to check the Tweets of a subset of the user’s followers. These groups appear as columns on the screen, and they can be used to display Friends, News, Mentions, Business tweets or whatever group heading the user chooses to set up.

Additionally, TweetDeck now has the ability to synch groups and settings between the Desktop standalone version of the program and the free iPhone app. Thus you can access the same TweetDeck information at home or on the move.

I mentioned MarkMeSuite earlier. This is another Social Media marketing dashboard designed with business users in mind. As a great bonus, its premium service is now completely free. This application not only allows for Twitter management, but has a wide range of other tools, allowing such things as brand management and unlimited team members (multiple users). It is well worth a look for serious business users.

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