Tim O'Rahilly Life Coaching

Posts Tagged ‘twitter help’

Twitter Thursday #9: Tweeting Images

If a picture is worth a thousand words, then we have the ability to extend the Twitter limit of 140 characters with ease! We can add images to our tweets very easily and effectively.

There are now a large number of third-party services which allow images to be shared on Twitter. In some ways these have been superseded by Twitter’s own image sharing feature. There are, however, some good reasons to consider using a third party option to attach images to your tweets.

Flickr is a powerful image and video hosting site and only community owned by Yahoo! It’s popular with bloggers for hosting images embedded into blogs and social media.

pikchur allows you to upload pictures and videos, then shares them throughout your social network on Facebook, flickr, Twitter etc.

Twitgoo resembles twitter itself, but asks ‘What are you looking at?’ rather than ‘What’s happening?’

yfrog is a popular photo sharing site which now lets you chat with other users too!

By far the largest and most popular of the Twitter-related services is Twitpic, which grew rapidly in January 2009 after some of the earliest pictures of the Hudson River plane crash were shared on the site.

All of these sites are easy to join and easy to use, but it comes as no surprise that Twitter would want to add a photo-sharing service to its growing list of additional features.

With the web becoming more and more ‘real-time’, twitter is arguably the most important way for people to share content as it becomes available. We can of course (and many do) add links to images, webpages, blogs and YouTube videos to our tweets. But Twitter has now made it very easy to add images directly to any tweet you send.

In the past couple of weeks, you may have noticed two new icons appearing underneath your tweets as you type them. One of these is a camera symbol.

Note the new camera icon in the lower left-hand corner!

Simply click this and browse the files on your computer for the image you wish to add. Double click on the image and a thumbnail will appear under your message. Once you’ve added the image, the character count to the left of the Tweet button will update to allow for the number of characters used for the image’s link, which is how the image will appear to your readers once the tweet is sent.

The tweet contains 32 characters, yet Twitter is reporting that there are only 101 characters remaining.

As with all such features, the Twitter image service has its pro’s and con’s. Click on your ‘profile’ tab and you will see that all your recent images now appear as a gallery on your front page. This includes any images which you have retweeted. This can be great news if you have lots of pictures related to what you do. Share them all and they will appear to anyone looking at your profile. The downside, of course, is that if you tweet any images which go against your personal or brand values, they will now be out there for all to see.

How do you choose which images to post? You may well already know what my advice will be! F.I.R.E  your images! Are they Fun, Interesting, Relevant or displaying your Expertise? Then share away.

As with all these features, go play around with image sharing and have fun!

Twitter Thursday #7: Searching

One of the most useful and yet underused features of Twitter is the Search Engine. From a personal point of view, it can it can be both a useful and a fun tool. For business purposes, when properly used, Twitter Search could become your most valuable marketing tool. (However, please remember everything I’ve said in previous blogs about NOT using Twitter for direct marketing or sales. That still applies here!)

When you have a product to sell or a service to deliver, you need to have a group of people who want that product or service and who are talking about it. You need to be involved in that conversation and to be seen as the ‘go-to’ person for those potential customers.

Remember also that these people may not be followers of yours yet. If you’ve stuck to my advice and built up a community which you help and support, they will become valuable advocates of you and your business. Therefore, their followers will have access to you through them. Just think about that for a moment: you do not need a huge list of followers, but they need to be people that you regularly interact and engage with. Now, add up all their followers and you will see that you can be influencing a massive group of people who are potential clients or customers.

How will the search engine help you to capitalise on this enormous social credit you have developed? First of all, outside of your Twitter home page, go to ‘search.twitter.com’ where you will find a simple search page of the type that you will already be familiar with from sites like Google. Now, the likes of Google are a great place to advertise your business or service, but you may have to pay a lot to be seen in a search. Building a community on Twitter is free. Also, we want to build social credit, not make direct sales.

Twitter Search

Twitter search will allow you to engage with those people who are talking about whatever it is that you do. For example, let’s say that a potential customer of yours is one of the lucky few who have purchased a bunch of tickets for the London Olympics. Soon they may need to start looking for accommodation for the time they will be in London. All the big hotels are already advertising on Google and elsewhere showing their ‘modified’ prices for August 2012!

You, however, might be the proprietor of a small independent hotel or B&B, or even a private homeowner looking to arrange a house swap for the duration of the Olympics. As it gets closer to the time lots of people will be tweeting about their needs. This is when you need to be searching them out and engaging in conversation with them.

This can be applied to so many areas and topics. Try a few random searches , like ‘lake district holidays’, ‘wedding venues’, ‘small business ideas’ etc. Once you have identified a tweet which interests you than you can simply start the interaction with an @reply. The conversation has begun!

Once you have engaged with somebody you need to start providing help and information, so an important first step is tio direct then to your website or blog.

On the search page you will also notice that there is an Advanced Search option. Clicking this will bring up a new page.

A small sampling of Twitter's Advanced Search features. Try it yourself!

This form allows you to filter and specify your search parameters by words, distance, dates, even attitudes.

For this to be successful you need to think like a customer, not like a business. Think about what questions they will be asking. If you combine your use of the search engine with the option to search for people and topics on your Twitter account, you have a powerful marketing tool – without a marketing budget!

Another big plus is that every time you return to the search engine you will find a new list of tweets. It just goes on and on so you can go back to it over and over rather than the more static search results of the traditional search engines.

Have a play with it and do take a look at all the options available on the search pages. Make friends and make them advocates.

Let me know all your successes!